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Networking Networking
helps you to utilise the richest source of information and assistance in
the working world: whom you know. There
is some common basic misunderstanding about how networking works. Ø
It
isn't that someone is going to get you a job or contract. Ø
It
isn't about someone with influence who is going to pull a few strings to
get you what you want. Ø
It
isn't about exerting pressure and forcing someone to meet you and help
you. Networking
is like a big cocktail party. While you're sipping your drink, you scan
the room to see who's there and who might be interesting to talk with.
While you're discussing your job with a friend, she mentions that the
gentleman across the room works in your field. She walks you over and
makes the introduction. As she turns to talk to someone else, you and
your new acquaintance are left alone to develop a relationship and
exchange information. Most networking is no different. Your friends and
acquaintances make introductions but the rest is up to you. Most
business people don't mind networking. In fact, they welcome it. They
want to meet people in their industry and are always on the lookout for
people with whom they can swap information. But they do expect
“networkers” to follow the unspoken rules of protocol: Ø
Be courteous with their time. When you call, ask if they have
a minute to talk. When you are meeting, and had previously asked for
twenty minutes, stick to it, unless they extend the time. Ø
Be
specific about what you want from them and don't expect them to do your
homework for you. For example, if someone contacted you and said,
"I'd like to change careers, can you help me?" you'd probably
hesitate because it sounds like they need a lot of time. But if the
person said she had two specific questions, you would probably be more
willing to agree to meet. Ø
Write down their advice and the names and numbers of
the people they mention. Then be sure to follow up and tell them how
their advice was used; what worked and what didn't. Ø
Write
a thank you note.
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Wynand & Barbara Louw, Founders of ITN.
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